Collasta is a platform for original paintings, high-quality print posters, and corporate art solutions. It empowers customers to elevate their spaces with limited-edition wall art from emerging artists, offered at accessible prices. Customers can choose between one-of-a-kind originals or exclusive limited-edition prints, presenting a distinctive alternative to mass-produced artwork.
Collasta bridges the gap between art lovers and creators, enabling customers to infuse their homes with exceptional creative energy while fostering meaningful collaboration and support for artists. By championing emerging talent, the platform helps them find their voice and build their careers.
In this project, I designed the entire product and managed a team of nine full-stack developers to bring the vision to life. Post-launch, I conducted extensive user research to refine and optimize the platform.
Client
- Collasta
(now Fountain Projects)
Year
- 2017
Outcomes and impact
- 65k+ Registered users
- 3k+ Daily visits, 5.2% conversion rate
Responsibility
- UX Design
- Project management
Corporate identity
A dual art canvas.
Golden ratio
1.61803398875 = Golden Clean
The golden ratio, often called the divine proportion, is a cornerstone of Collasta’s design. Its timeless eleganceharmonizes beautifully with a variety of art canvases, enhancing their visual appeal. Additionally, it provided a structured framework for organizing information under each product item, ensuring clarity and balance.
Responsive Webdesign
Great art on every device
Collasta was designed with mobile-first principles in mind. By adhering to a responsive grid and incorporating well-proportioned elements, the design delivers a seamless mobile experience without compromising on the richness of information.
