Collasta is a novel website for original paintings, high-quality print posters, and corporate art services. It offers customers the opportunity to purchase limited-edition wall paintings by up-and-coming artists at fair prices. They are available either as a unique original or as a limited-edition art print. By doing this, Collasta proposes an alternative to widespread mass printing.
Collasta enables its customers to give their home an extraordinary creative touch while maintaining mutual artist collaboration and support. It provides artists in their prime the opportunity to find their voice and establish themselves.
I was responsible for the design of the entire product. I coordinated and managed a team of nine full-stack developers and oversaw the execution of my designs. After deployment, I conducted numerous UXR tests.
Client
- Collasta
(now Fountain Projects)
Year
- 2017
Awards & Metrics
- 40,000 Registered Users
- 3,000 Daily Visits
Responsibilities
- Prototyping and Wireframing
- UX/UI Design
- UX Research
- CI Development
- Coordinating Front-End Developers
Corporate Identity
A dual art canvas.
Corporate Identity
1.61803398875 = Golden Clean.
The golden ratio, or divine proportion, has been used throughout Collasta’s design. Its elegance paired very well with many art canvases. It also helped me structure the information under every product item.
Responsive Webdesign
Great art on every device.
Collasta was designed with mobile in mind. The adherence to a grid and well-proportioned objects allowed for a mobile experience without any reduction in information.
